Again the readers of The Guardian are the audience. Depending on the articles a different audience is required although in all it would be aimed at people who read the Guardian (as the image is on the inside and is not promoting the actual newspaper)
They need to know the tone of where the quote was extracted i.e. something relative to the article (co relates) In all essence I believe that a huge factor in this briefs response is that the quote has been examined as to who said it, where it was wrote/ said and the environment it was set in/ spoke.
They need to know this as it is a key factor in whether they read the article or whether they don't know one likes an article with a bad key image. It puts you off reading the whole article/ ruins it a bit. Hence why they need to know it.
The response element of the image depends on the article yet again, this varies from shock, argumentative and informative. Again it is very important not to cause any offense to the reader or any hint of the wrong tone of voice. Hopefully if designed correctly the reader will connect to the image by it linking in with the background of the article. Tells a story.
I believe a strong amount of background research is required on the quote and a good range of typefaces to refer to in development of my product. That amongst other elements is enough to refer to. Depending on the tone of the article will depend on what else I research.
My three quotes are:
'I wasn't so lucky I lost my spleen and appendix
From the starters section - I use to steal double-decker buses. as told to Jill Clark
This quote is on a serious tone and shocking in more than one way.
'Everyone you know is your friend on Facebook'
From the relationship maths section by Guy Browning
This quote to me is on a debatable level and is not to be taken very seriously.
'Big numbers'
From the mind and relations section by Oliver Burkeman
This article is one based on a bios opinion (his) that everyone is bad with big figures.
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