Evaluation

I started the image module with a small idea of what image was actually about, in taking part in this project I have learned that there are so many different ways to tackle a brief using image, i.e. 2D/3D/2D, photography, Type as image etc. Before this I just thought photos and illustrations where pretty much the borders of design but now I know that is not true. I believe I have carried out a reasonable effort throughout the module and wish I would of had more time to work on some of the image briefs as they were very exciting but also clashed with other briefs. This helped me realise that there is never going to be a time as a free lance graphic designer when you have a brief you like and can spend all your time just on that, you have to learn to juggle. My target was to gain more knowledge and make more slides for my portfoli, I can honestly say that I have made some remarkable pieces to add to my portfolio and am proud to say that I did them. However I believe I could of improved my grade by providing more variety to some of my work and making it much more detailed and focused within the easter holidays.

Without research the image module would of been a fail for me, I have done quite a lot of research only I have been an idiot and not documented all of it, I think that if I did not look at some o the examples that were provided on my briefings I would of struggled, The briefings were very informative, inspiring and gave me a strong concept and design direction and had relative and appropriate examples of what was being asked of us.

I have gained so much from this module, I now understand the design directon more, the different types of applying image, image is so much more fun than type, but I didn't say that.. also I have a firm understanding about having to make decisions cause there isnt time to mess around, I think that was one of the key elements which will help me with all my projects in the future, having the backbone to make a decision and stand by it.

Next time;

1. As per usual a time schedule, perhaps not for my image module but for the other modules on, if I had done more work for them I would of had more time to use on image.

2. Screen print experimenting, I have been meaning to do it but havent fond the time or appropriate piece I wanted to try it with.

3. pre knowledge of expenses. print is obviously a dear thing depending on scale, luckly bow I have a job with the ta I have an income which can pay for these costs.

4. Variety of development and different ideas before I jump into one.

5. Be more creative, get out of comfort zones, be new.

Attendance: 5
Punctuality: 5
Motivation: 4
Commitment: 4
Quantity of work produced: 3
Quality of work produced: 3
Contribution to the group: 3

The 7 image as type

So, the following photos are of my final 7 products. with a small piece of information about each one:

Vector image of a liquid like drawing concept of what something would look like if drew with water: did experiment but photographs did not come out.

A shakespeare quote which I thought would fit perfectly with a hand rendered typeface edited and put in an old empty fashioned book.

A liquified cold type and colour which gives a shivering effect.

An image constructed of the same quote using different colours and type sizes, most small to make a smoother photo.

A lovely scanned photo of a feather manipulated into a typeface to give a feathery light effect.

Jagged haunting in connetica poem quote, cut out of red card as a stencil to give a dark bloody effect, then the stencil scanned in.

Black ink and golden honey, photographed and edited.

Design Development

I really wanted to make a loop hole in the whole factor of type not being image, so I decided to draw this vector shape of a young goreous lady with her head heald high.


Then added some colour to make her really pop.


Then the magic came in, when I selected a quote and mimiced the vector shapes and colours and applied the quote from the poem 'Hold your head up high gorgeous, there are people who would kill to see you fall'



In essence I am more than pleased with the outcome and I think it hits the standards asked for in the brief.

poster development

I took a series of photos but none of them seemed to work out to be legible enough to use as a final piece

Brief for easter

2D/3D/2D

Studio signs

Within designing the studio designs I went with my gut instinct to what I thought would be an appropriate way to communicate what studio is for what, I drew up a version of each member of the staff (Amber, Lorenzo and Fred) and assigned them a studio to which would fit them in most appropriate, i.e. amber - year 1 - studio 2. When looking at typefaces I decided to go for a nice times typeface just to keep things simple and formal.





In conclusion I think it was a great and successful idea which promoted a humorous outcome which would give the studio a creative air of confidence.

Alice in wonderland book

I struggled with this project as I was not a fan of books and that I had no money to help pay for prints or supplys, I could not produce any of the things I enitialy wanted to design as inorder for them to work I needed them to be a certain size and A3/ A4 was all I could really work with, in a crit it was stated that making the book doesn't have to be expensive and having a spending limitation would make it interesting and much more personal in designing.

Eventually I got an idea of producing a daisy chain sculpture of retro Alice's to be displayed as an orniment.

The back of the Alices would be this text which would then make it a book in my eyes, and doing a double sided print was all I could manage as I could not purchase and did not have any scrap books to experiment with.

It was the packaging side of things which stopped my idea dead in its tracks, as I had little material to package the Wonderland images with, which was when I got the idea for producing a mini pop out, Above is an illustration I drew of a background of what my Alice would stand in front of.

This is the net of the design, each square measures up 8cmx8cm, and I had to type the first page of Alice in wonderland to make it seem more interesting and actualy work as a book, on the green cube there is a rectangle of a darker shade of green, this is where pop out Alice would be placed, in order to keep them all in a similar place to work as a set.

I would of quite liked to make 10 different books with different scenes of the book . But I struggled finding the pages on such short notice and did not have the time to make them so unique.

Just as documentation proof, Alice is a pop up and it isn't some awesome photo edit, either that or she is annorexic.

Backtracking to my enitial idea/ concept of the daisy chain Alices, this is what they would of looked like.

With scalpling them out carefully, as they were very fragile, I had to take my time, It took about 20 minutes per joined 6 Alices. I had very little time for the deadline so I could not produce these at this rate, especially with the fact that the scalple blades grip had slowly bruised, blistered and made my hand bleed.

In all this is how many Alices were left and I had about 3 hours to finish.

Which is when I got the idea of making the book smaller and working with pop ups, As I had already cut out 3 sets of Alices making 18 individual, I then chose to seperate them in order to work with a faster concept/ design project. I also had 8 Alices spare incase something was to go wrong.

This is the original net for my design in order to work out what page went where and how it would fold, I found I did not need the top right corner but did need it placing above the background square as a title page, therefore making the image template into an L.

When printed out onto A4 paper it looked a like the above, I chose a light pink tonned thin card stock for strength and stability and then cut the image out in order to fold and develop to its final state.

I had cut out two slits in order for Alice to slot in and be supported when the book was opened. Alice folded over like the photo above in order to close the book and keep her safe.

When opened the simple pop out looked quite effective and very beatrics potter.


I chose a black cover for the book and a gold kingdom typeface to keep Alice in wonderland related to the book and not the new movie.

I am really happy with the outcome, I believe that the production of an Alice and wonderland book was quite a smart idea with it coming back on the marked with Tim Burtons new production of the 3D movie, also it being a pop out book relates to the new phase of cinema audiences only liking things in 3D. In essence I think this is an appropriate production which includes many ideas of shape to produce such a book.

vector illustrations I produced

For the book design I wanted to make something which was black and white illustrated and worked with optical illusions, my concept was to make a photography image built up on layers which made it seem very pop out and graphiclly interesting.

Here are a few designs I did just using simple shapes such as a circle. such an effect makes the above image seem as though it was an orbit or space tunnel.



The images above are very similar, it gives a very star treck hyper speed kind of appearence and you as the audience are drawn in to the tunnel of the shapes.

This is my favorite shape which I think would look awesme over a photographed image and would look really cool as a photoshop image, refering back to the 'I wasn't so lucky I lost my spleen and appendix' brief

The above design is an interesting zig zag design which I didn't take to, but I thought it was necessery to experiment with all sorts of shapes.

These two I found very 3d and interesting, I really like the circle one again, made up of 100's of circles to produce such an eye tripping effect eg. is it just a set of circles going in, or is there a cross in the center?

These images where some I produced to mess around with contrast, I didn't think they worked very well though.

Same with the star, Its interesting but I dont think it would of worked

This is my all time favorite image I produced, I love the shape and how it looks so technical, the image is based upon layers on layers of hexagons curving round to make an interesting tribal like shape which works very well as an illusion design.

at work

When my storyboards were printed off, I cut them out which was quite time consuming but fun at the same time as I could see how the results were looking fun and how they would work as a set.

I printed off onto black card in order to save myself from carefully measuring out where each letter should be placed and sized.


I used it as a stencil and it looked quite interesting by using the counter border to make the shape.

Overall I am very pleased with the design and can't wait to see it at millenium square on the big screen.